About Pulsetto

Pulsetto is one of the fastest-growing wellness tech companies - in 2025 we were officially recognised by Deloitte as the #1 Company to Watch in the Technology Fast 50 CE program.

You may have also seen us on Netflix’s “Don’t Die”, our founder’s Shark Tank pitch 🦈, or even heard that Cristiano Ronaldo and top NBA players use Pulsetto for recovery. 

Despite the spotlight, we’re a humble team, moving fast, iterating even faster, and building the future of nervous system wellness. And now we’re expanding our team to power the next stage of global growth./

Position Overview

We’re looking for a highly experienced Senior Media Buyer & Strategist who will take full ownership of Meta Ads and AppLovin strategy at Pulsetto — two of our most important acquisition engines. This role is all about scaling efficiently: driving down CAC, boosting ROAS, and unlocking meaningful revenue growth through rigorous testing, sharp creative strategy, and deep analytical thinking.

You will be the senior expert in the room — leading execution, shaping testing roadmaps, mentoring media buyers, and partnering closely with Creative, Growth, Product, and Data teams to keep our acquisition machine running at top speed. Your impact will be felt daily through improved performance, smarter decision-making, and scalable processes that support aggressive global growth targets.

If you're someone who thrives on high ownership, loves solving complex performance challenges, and knows how to turn structure + creativity into profitable scale — this role is built for you.

Your Day-to-Day

• Own strategy and execution for Meta Ads and AppLovin campaigns, ensuring strong CAC, ROAS, and scalable performance.

• Lead and mentor other media buyers, providing guidance on optimization, testing frameworks, and best practices.

• Collaborate with creative teams to produce high-impact, conversion-focused ad assets and steer creative testing direction.

• Optimize campaigns daily across bids, budgets, placements, audiences, and creative rotation.

• Plan and execute structured testing roadmaps, including creative, audience, geo, and funnel experiments.

• Analyze performance data and turn insights into clear, actionable next steps for scaling.

• Monitor platform updates, competitive trends, and emerging opportunities to stay ahead of changes.

• Work closely with Growth, Product, and Data teams to ensure acquisition strategy aligns with broader business goals.

What You’ll Do

• Own strategy and execution for Meta Ads and AppLovin campaigns.
• Manage and mentor a small team of junior–mid level media buyers, guiding them on best practices, optimization, and testing strategy.
• Collaborate with creative teams to produce high-impact, conversion-driven ad assets.
• Optimize campaigns for target CAC, ROAS, and scale.
• Plan and execute structured creative and audience testing frameworks.
• Analyze performance data and provide clear, actionable insights.
• Stay ahead of platform changes, competitive trends, and new growth opportunities.

• 4+ years of hands-on experience in Meta Ads buying; strong AppLovin experience required.
• Proven case studies of managing at least 1-3MM ad spend per single brand per month
• Proven success scaling campaigns with strong CAC/ROAS performance in DTC or mobile app growth.Strong strategic thinking, with the ability to design and run sophisticated testing roadmaps.
• Experience in ad automation processes.
• Experience in creating processes for efficient reporting.
• Experience leading or mentoring junior team members is a strong advantage.
• Deep understanding of creative performance fundamentals (hooks, formats, iteration logic).
• Highly data-driven, organized, and proactive.

Nice to Have

• Well-around knowledge in CRO and direct response conversion principles.
• Experience working with subscription or health/wellness brands.
• Familiarity with other paid channels (Google, TikTok, LiveIntent, etc.).